December 6, 2016

OpenX Builds Out Executive Team with Hires of Chief Financial Officer and Chief People Officer

LOS ANGELES and NEW YORK – OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the appointment of Eric W. Muhlheim as chief financial officer and Laura Revenko as chief people officer. Both Eric and Laura will report to OpenX Chief Executive Officer Tim Cadogan, and will be based in the company’s Los Angeles headquarters.

Eric brings over two decades of strategic finance and accounting experience, managing acquisitions and leading teams into new markets. In his new role he will oversee the accounting, financial planning and analysis, and business intelligence functions for the company.

Laura has deep expertise in leading human resources teams in the technology and media industries, with a focus on boosting organizational capability and team performance. She will work to strengthen OpenX’s HR organization and recruiting functions as well as lead the company’s commitment to building an unreasonably awesome company culture.

“We are delighted to welcome Eric and Laura to join us in building a great company at OpenX,” said Tim Cadogan. “Eric’s deep financial and strategic expertise leading growth at his previous companies and Laura’s talents in building high-performing teams across borders will serve us very well as we aim to further scale our company, build market leading products for publishers and create a great place to work.”

These appointments follow a period of impressive progress at OpenX. The company recently achieved a hiring milestone of 500 employees. Last week, OpenX was also named to Deloitte’s Technology Fast 500™ list of fastest growing companies in North America for the third time, in addition to being ranked as one of the fastest growing private companies in Los Angeles by The Los Angeles Business Journal (LABJ). The LABJ also ranked OpenX as a best place to work in the region.

Based on IDC forecasts, total worldwide display advertising transacted through programmatic platforms will reach $70.2 billion in 2019, heralding an enormous opportunity for the industry. OpenX powers programmatic adoption among the world’s leading digital media companies and app developers by offering innovative programmatic marketplace capabilities, based on the fundamental princip