January 19, 2016
OpenX Announces Record Revenue and EBITDA; Positive Net Income
Company Doubles Revenue and Triples Profits In Two Years
- Net Revenue of $140 Million
- Positive Net Income
- 40% Organic Year-Over-Year Growth
- 100% Year-Over-Year Mobile Revenue Growth
- Added 250 Publisher Clients
LOS ANGELES and NEW YORK – January 19, 2016 – OpenX announces record results for 2015, reporting $140 million in net revenue representing a 40% organic growth year-over-year (YOY), double digit EBITDA that increased 100% YOY, and positive net income.
Tim Cadogan, CEO said, “2015 was another very strong year for OpenX. Record revenue growth and profitability were a direct result of our ability to maximize digital ad revenue for publishers by providing them with a high-quality programmatic monetization engine, epitomized by our leadership in header bidding, and a differentiated customer experience. More than a thousand publisher clients worldwide now rely on OpenX technology as a cornerstone of their monetization strategy.”
Cadogan continued, “As our core business continues to scale profitably, we are using our strong financial and market position to invest aggressively in innovative high-growth areas like video and new buying models; in the next generation of our No. 1 ranked quality control platform for ad quality and traffic quality; in customer development and service for all our clients globally and most fundamentally, in our people.”
More than 250 new publishers selected OpenX as a key monetization partner in 2015. Additionally, going into 2016, OpenX has a 100% retention rate of its top 75 ranked clients.
Publisher adoption of OpenX header bidding technology grew 330% in 2015, delivering robust, premium buyer competition for inventory and driving significant revenue gains. In head-to-head comparisons, OpenX has the highest performing solution, consistently outbidding other marketplaces at a higher fill rate. OpenX header bidder clients, on average, experience sustained revenue lifts ranging from 20% to more than 50%.
No. 1 in Quality
OpenX currently ranks number one in quality and overall marketplace standard