February 23, 2017
Think Beyond the DSP: The Agency Guide to Smart Programmatic Buying
As digital marketers grow more sophisticated in their use of programmatic technology, many see their DSP partners as a one-stop-shop for the insight and advice they need to plan their campaigns. But while these partners provide a valuable service in helping marketers find the audiences they need to meet their campaign goals, they’re not the only companies that have a profound impact on the outcome of the campaign. Aside from getting to know DSP partners, marketers must also consider how every other player in the transaction contributes to their success and learn how to use that information wisely.