News
March 26, 2015
OpenX Puts Ad Fraud Detection On Consumers’ Computers
There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for which a buyer must pay.
Now online ad tech vendor OpenX is trying a twist on fraud detection, with a third-generation iteration to its so-called “Traffic Quality Platform”.
Tags: Publishers, Quality