April 20, 2017
Are We Entering Adtech’s Era of Accountability?
When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out.
Tags: Demand Partners, Publishers, Transparency