Supply-Side Targeting Drives a 30% Increase in Working Media for a Major Telco Ad Campaign

A large telecommunications company leveraged supply-side targeting with OpenX to drastically increase working media and reached 1.9M of their competitor's customers in one month

OpenX partnered with a major US telco to supply-side target their campaign to reach users of their competitor’s services. The campaign succeeded in capturing both impressive reach and efficient ad spend. Download the case study to see more results!