CarGurus Scales Their Private Marketplace Deals for a 160% Revenue Increase
Summary
124% higher CPMs than auto industry average.
160% increase in OpenX-procured PMP revenue with a 20% CPM increase.
84% lift in overall programmatic revenue.
CarGurus Scaled Their Private Marketplace Deals for a 160% Revenue Increase.
CarGurus evolved their stack to introduce demand automation and
enable key Private Marketplace deals to achieve the best of both worlds – maintaining ad quality and increasing competition from buyers at scale.
