For Demand Partners

For Demand Partners

OpenX Ad Exchange

Maximizing Value for Brands and Marketers


- OpenX Ad Exchange: Highest Quality Standards

Bid Confidently on the Industry’s Highest Quality Inventory

The OpenX Ad Exchange is the highest quality programmatic ad marketplace. We provide prioritized access to our demand partners via direct publisher relationships and innovative buying models.
#1 in Marketplace Quality
#1 in Marketplace Quality

OpenX consistently ranks high on the Pixalate Global Seller Trust Index across all three categories: US, International and Mobile App. OpenX employs the only marketplace quality team in the industry and provides proprietary technology that denies approximately 40% of supply based on strict quality standards.

Unique Inventory Access
Unique Inventory Access

Direct relationships with 1,200+ publishers and 50K+ apps bring demand partners preferred access to direct sold inventory, placing you higher in the publishers’ ad tech stack. For greater audience reach, OpenX provides First-Look deals, Programmatic Direct buying and header bidding relationships.

Largest Independent Exchange
Largest Independent Exchange

1,200+ premium publishers, 50K+ mobile apps and 34K+ advertisers and 400+ DSPs, spanning 190 countries. Our marketplace supports all screens and formats with instant access to international, US, and hyper-local inventory.

Technology Partnership
Technology Partnership

OpenX provides custom solutions for demand partners’ needs, with new business support, custom PMP packages, advanced targeting and dedicated service.

Highest Quality Standards

Highest Quality Standards

The OpenX Ad Exchange is fully integrated with white ops, IAS and MOAT, proudly certified “Against Piracy” under TAG’s Program Inventory Quality Guidelines and a key contributor to the recently introduced “Certified Against Malware” program. We are one of a select group of companies to complete the thorough review process to meet TAG’s rigorous anti-fraud standards: • Certified Against Fraud • Certified Against Piracy • Inventory Quality Guidelines • TAG Registered


  • As one of Turn’s cleanest supply partners, OpenX brought inventory quality and scale, contributing to a healthy ecosystem and safe buying environment for Turn and its buyers.

    Julius Ramirez, Senior Director, Global Business Development, Turn

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    - OpenX Ad Exchange: Highest Quality Standards
  • OpenX Bidder adds 24% more users and 16% more ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath

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    - OpenX Ad Exchange: Highest Quality Standards

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Ad Exchange: Highest Quality Standards

Product Documentation

Getting Started with OpenX Ad Exchange

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- OpenX Ad Exchange: Highest Quality Standards

Product Documentation

Ad Exchange for
Buyers UI

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- OpenX Ad Exchange: Highest Quality Standards

Product Documentation

Real-time bidding (RTB) setup

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OpenX Blog

The latest innovations, insights and trends in ad tech.
- OpenX Ad Exchange: Highest Quality Standards

Maximizing Value for Brands & Marketers

Quality. Experience. Scale. Technology.


Contact Us

- OpenX Ad Exchange: Highest Quality Standards