For Demand Partners

For Demand Partners

OpenX Programmatic Direct: RTG

Guaranteed Programmatic Audience Buying


- OpenX Programmatic Direct: RTG for Demand Partners

Audience Selection in Real-Time

The power of direct buys executed programmatically, targeted to exact audiences.
Premium Targeted Inventory
Premium Targeted Inventory

Purchase reserved, targeted inventory through programmatic pipes. For the first time, negotiate a CPM based on exact audience and placement, based on upfront forecasting at high priorities.

Workflow Efficiency
Workflow Efficiency

From demand-led discovery, to negotiation to execution, leverage the smart tech you already use.

Real-Time Choice
Real-Time Choice

Improve campaign performance with more data and select the most pertinent users; DSPs and buyers can optimize for real-time changes in consumer behavior.

Guaranteed Buying Model
Guaranteed Buying Model

Flexible models allow for spend commitments while still empowering impression-level choice.

OpenX Real-Time Guaranteed

OpenX Real-Time Guaranteed

Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.


  • We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided.

    Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath

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    - OpenX Programmatic Direct: RTG for Demand Partners
  • The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped us get there.

    Ben Harman, Director of Advertising Operations, CarGurus

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    - OpenX Programmatic Direct: RTG for Demand Partners
  • Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.

    Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network

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    - OpenX Programmatic Direct: RTG for Demand Partners
  • OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve

    Cory Wheeler, Head of Programmatic Advertising, Graphiq

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    - OpenX Programmatic Direct: RTG for Demand Partners

News & Documentation

Recent news on OpenX and product documentation,
including product information, how-to, setup and more.
- OpenX Programmatic Direct: RTG for Demand Partners

Product Documentation

OpenRTB API

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- OpenX Programmatic Direct: RTG for Demand Partners

In the news

OpenX Unveils Real-Time Guaranteed

View Press Release
- OpenX Programmatic Direct: RTG for Demand Partners

Product Documentation

Viewability (Imp Object)

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OpenX Blog

The latest innovations, insights and trends in ad tech.
- OpenX Programmatic Direct: RTG for Demand Partners

Maximizing Value for Brands & Marketers

Quality. Experience. Scale. Technology.


Contact Us

- OpenX Programmatic Direct: RTG for Demand Partners