OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.
We found that OpenX Bidder adds 24% more users and 16% more so-called ‘high-value’ users to what tag-based publishers already provided.
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMathWatch Video
Quite simply, it worked. We’ve seen such high CPMs that it’s like Bidder is our 2nd most successful salesperson.
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media NetworkWatch Video
OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve
Cory Wheeler, Head of Programmatic Advertising, GraphiqWatch Video
Maximizing Value for Brands & Marketers
Quality. Experience. Scale. Technology.