Revenue Certainty
Volume commitment from the buyer based on negotiated rates and an audience forecast and sync.
OpenX Programmatic Direct: RTG
New Premium Selling Model
Programmatic Deals with Revenue Certainty
Real-Time Guaranteed combines the benefits of direct buys, executed programmatically – with audience syncing and volume guarantees.
Expanded Buyer Relationships
Detailed insight into buyer campaign needs and data uncovers more potential demand sources.
Workflow Efficiency
Simplified selling through ad tech that you already use, with end-to-end workflow.
Capture True Value
Meet buyers’ needs every time, yielding premium CPMs for valuable audiences.
OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) enables direct, guaranteed deals to be executed programmatically. It’s the first solution that combines an audience forecast and sync with a volume guarantee, giving you revenue certainty. Expand your relationships with major brands while capturing a new revenue stream.
"OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve."
Cory Wheeler, Head of Programmatic Advertising at Graphiq
Learn More"The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped."
Ben Harman, Director of Advertising Operations, CarGurus
Learn More"Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson."
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network
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