Premium Targeted Inventory
Purchase reserved, targeted inventory through programmatic pipes. For the first time, negotiate a CPM based on exact audience and placement, based on upfront forecasting at high priorities.
OpenX Programmatic Direct: RTG
Guaranteed Programmatic Audience Buying
Audience Selection in Real-Time
The power of direct buys executed programmatically, targeted to exact audiences.
Workflow Efficiency
From demand-led discovery, to negotiation to execution, leverage the smart tech you already use.
Real-Time Choice
Improve campaign performance with more data and select the most pertinent users; DSPs and buyers can optimise for real-time changes in consumer behaviour.
Guaranteed Buying Model
Flexible models allow for spend commitments while still empowering impression-level choice.
OpenX Real-Time Guaranteed
Real-Time Guaranteed (RTG) is the industry’s first solution to enable direct, guaranteed deals executed with programmatic technology with audience syncing and forecasting. It combines the business terms of direct-sold deals with the benefits of real-time bidding technology, giving publishers access to guaranteed demand, and advertisers priority access to premium inventory through a programmatic channel. In addition to increased access, superior forecasting and audience syncing produce a targeted volume guarantee that provides certainty of delivery and spend for each deal.
"OpenX Bidder adds 24% more users and 16% ‘high-value’ users to what tag-based publishers already provided."
Tanuj Joshi, Vice President, Global Media Partnerships, MediaMath
Learn More"The market is changing rapidly and we needed to be ready to engage with buyers across the spectrum. OpenX helped."
Ben Harman, Director of Advertising Operations, CarGurus
Learn More"Quite simply, it worked. We’ve seen such high CPMs that it’s like OpenX Bidder is our 2nd most successful salesperson."
Martin Calhoun, Director, Digital Advertising Operations and Yield Management, Philadelphia Media Network
Learn More"OpenX has been a strategic and trusted revenue source for us, providing new and innovative solutions to help us monetize our inventory and stay ahead of the curve."
Cory Wheeler, Head of Programmatic Advertising at Graphiq
Learn More