April 1, 2009

OpenX Experiences Major Ad Server Growth

OpenX Hosted Experiences 400% Growth; Global Popularity of OpenX Download Continues; Revenue Begins to Ramp

PASADENA, Calif., April 1, 2009 OpenX Technologies, Inc. (OpenX), the world’s leading independent ad server for web publishers, today announced that the company has experienced major growth in both the OpenX Hosted (Hosted) and OpenX Download (Download) versions of its ad serving products. Hosted has attracted more than 8,000 publishers to sign-up since its October 2008 launch and has already achieved a monthly run rate of more than 5 billion impressions flowing through the service. In addition, OpenX’s original Download product has continued to enjoy its enormous, global popularity and the newest version, launched in July 2008, now has more than 15,000 publishers actively using the software. The company also announced that it has gained strong initial revenue traction in the four business lines it first announced in December 2008.

OpenX Hosted – Widespread Adoption

The widespread adoption of OpenX Hosted has been significant since the initial report of its growth in December 2008. In three months, the product’s monthly run rate of impressions has grown more than 400% to more than 5 billion impressions. The number of sign-ups now exceeds 8,000, an increase of more than 300%.

Hosted, which runs on the same popular software found in the company’s original downloadable product, allows publishers to use the platform to operate all aspects of ad serving while OpenX provides all the hardware and back-end infrastructure, leaving publishers free to focus on maximizing their advertising revenues. The product’s extremely rich feature set enables publishers to manage their advertising campaigns across multiple direct advertisers and ad networks, prioritize and optimize their campaigns, and use sophisticated targeting tools.

“Our experience using OpenX Hosted has been very positive,” said Henry Work, developer, TechCrunch. “Not only has Hosted been consistently stable for us since launch, but we’ve also seen a strong performance boost in ad delivery since we’ve begun using it. Moreover, the OpenX team has been remarkably responsive and effective in helping us customize the ad server to help us achieve our advertising goals.”

“OpenX Hosted provides us with an excellent solution for our online advertising needs,” said Jonathan Carroll, ad operations manager, FamilyLink.com. “In addition to the fact that Hosted eliminates the need for us to run this aspect of our advertising on our own servers, we’re also finding that OpenX provides extraordinary value.”

“We are extremely encouraged by the massive growth of both OpenX Hosted and OpenX Download,” said Tim Cadogan, chief executive officer, OpenX. “The fact that tens of thousands of new publishers worldwide have embraced our products in such a brief period is testament to the unique way in which they are able to use OpenX to build their online businesses. We’re delighted to be able to help so many people build their businesses in these difficult times.”

OpenX Download – Growing Global Popularity

The company’s original Download product has also continued its very strong growth. The latest version of the software, OpenX 2.6, is now being actively used by more than 15,000 publishers, a 50% increase since December 2008. More than 300 billion impressions now run through OpenX products around the world every month.

OpenX Community – Continued Expansion

The OpenX community has continued its global expansion with a 25% year-to-date increase. The community’s more than 35,000 total publishers power more than 150,000 websites across the Internet. Using the company’s software in either its Hosted or downloadable version, OpenX publishers generate more than 300 billion ad impressions monthly. OpenX products are now used in more than 100 countries and are translated into twenty-five languages by community contributors.

Revenue Begins to Ramp

As the company’s ad serving products are increasingly embraced by publishers across the Internet, the company’s revenue has begun to ramp. The company currently has four revenue streams: (1) professional services for publishers; (2) premium support packages; (3) premium Hosted packages; and (4) OpenX Market, a new publisher monetization platform currently in beta.

Signing Up for OpenX Hosted

Signing up for OpenX Hosted is simple and fast. Detailed information on how to sign up, along with pricing for the premium packages, can be found at: www.openx.org/hosted.

Downloading OpenX

OpenX Download is available as a free software download. Full system requirements and more information on OpenX can be found at: www.openx.org/adserver.

About OpenX

OpenX is the world’s leading independent ad server for web publishers. Building on the strength of our open source heritage, we offer our vast community of publishers comprehensive, customizable and free to use ad serving technology. The OpenX Ad Server empowers our community of more than 150,000 websites across the Internet with the ability to take control of their ads and maximize their ad revenue and relevance. The OpenX Ad Server products are translated into 25 languages, used in more than 100 countries around the world, and serve more than 300 billion ads each month.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Pasadena, California, with offices in London and Poland. OpenX is backed by leading investors including Accel Partners, Index Ventures and O’Reilly AlphaTech Ventures. For more information, please visit: www.openx.org.

OpenX is a trademark of OpenX Limited.
OpenX Media Contact: Al Duncan 1.626.466.1142 media@openx.org