OpenX and ownerIQ to Bring Second-Party Data to Programmatic Advertising

ownerIQ, the second-party, transparent data solutions, today announced of their new Audience Private Marketplace (PMP) feature in partnership with OpenX, the independent advertising exchange. This new product offering leverages the existing DealID infrastructure between Exchanges and DSPs to enable advertisers on almost any DSP to easily access transparent retailer and brand audiences via the OpenX exchange – reducing the complexity and costs of access, while bringing increased data quality and scale.

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