OpenX, Meredith Local Expand Partnership with Header Bidding

Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit of Meredith Corp., on Tuesday announced an expanded partnership, integrating OpenX Bidder into Meredith Local’s strategy across desktop and mobile. Meredith Local is a marketing company with local television brands serving over 12 million U.S. households.

Read the Full Article