Header Bidding

News

The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding

News

PreBid by OpenX; Adjust Expands to India

News

We Must Fix The Runaway Infrastructure Chain Before It Derails The Programmatic Market

News

The future of header bidding lies in transparency

News

Google’s header bidding tool exits beta

News

Google rolls out Exchange Bidding for all publishers using DFP

News

Google’s Header Bidding-Like Tool Becomes Available To All

News

Google announces full rollout of Exchange Bidding to counter header bidding rise

News

Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%

News

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

Press Release

February 15, 2018

Google & OpenX Release Study Showing Publisher Partners Experience 48% Revenue Lift Through Google Exchange Bidding Collaboration

News

When More Isn’t Merrier: Why Redundant Header Bidders are Destabilizing Digital Advertising