OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’

“AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers … From the perspective of agencies or ‘holdcos,’ everything is siloed. It’s retail media. Mobile app. CTV. [Buyers] need a partner that’s going to connect all of that for [them].” — Rebecca Bonell, Senior Director of Business Development for NAM & LATAM