“AI shouldn’t be just finding cheap CPMs. No one wins at that. It’s about connecting the sellers and the buyers … From the perspective of agencies or ‘holdcos,’ everything is siloed. It’s retail media. Mobile app. CTV. [Buyers] need a partner that’s going to connect all of that for [them].” — Rebecca Bonell, Senior Director of Business Development for NAM & LATAM
NEWS
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
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Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”
