DATA-DRIVEN PACKAGE

Outdoor Enthusiasts

Formats

Tap into this active audience with a package built to connect with outdoor enthusiasts as they plan their next adventure.

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PROVIDER

OpenX

Data type

Interest

More than 57% of Americans aged 6 and older participate in outdoor recreation activities.

Audience Segmentation Details

People who spend an abundance of time outdoors
Those interested in outdoor sports including running, bicycling, fishing, hunting, and more
Purchasers of outdoor goods and sporting equipment
Consumers who visit state and national parks, neighborhood parks and ski resorts
And more!

Audience Reach

+123.5M

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