DATA-DRIVEN PACKAGE

Cycling Enthusiasts

Formats

Access dedicated fans with a package that’s proven to come in first.

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PROVIDER

OpenX

Data type

Interest

Over 1 billion worldwide viewers tune into the Tour de France.

*Source

Audience Segmentation Details

  • Fans of pro cycling races
  • Cyclists who read online content about biking, mountain biking, and cycling
  • Consumers interested in sports, fitness, and healthy living
  • People who ride bikes
  • Shoppers looking for cycling gear
  • Visitors of sporting goods stores
  • And more!

Audience Reach

+161.1M

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