DATA-DRIVEN PACKAGE

New Year’s

Formats

Give your media plans a fresh start with this turnkey New Year’s Deals package from OpenX.

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PROVIDER

OpenX

Data type

Interest

Approximately 30 million people tuned in for the annual ball drop last year.

*Source

Audience Segmentation Details

  • Party-goers
  • Resolutionists
  • Viewers of “New Year, New Me” content
  • Consumers picking up healthy habits
  • Adventurists looking for a new skill
  • And more!

Audience Reach

+150.1M

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