DATA-DRIVEN PACKAGES

Back to School

Formats

OpenX’s turnkey back-to-school audience package helps you stay top of mind with busy parents, teachers, college-aged students, and relatives across all channels and formats.

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PROVIDER

OpenX

Data type

Interest

Parents spend an average of $858 on back-to-school supplies, including clothing and shoes.

*Source

Audience Segmentation Details

  • Consumers shopping at stores with a child or teen focus
  • Buyers of books or children’s apparel and merchandise
  • People interested in education and college life
  • Shoppers in specific life stages including parents, teachers, college students, and teens
  • Consumers browsing content about grades 7-12 education, college life, education, homeschooling, etc.
  • And more!

Audience Reach

+174.1M

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