OpenX Market™
Three Ways to Buy
- Rules-based Bidding: Define the exact audience you want to reach and the price you want to pay
- Real-time Bidding: Dynamically set your bid prices at the time the ad requests come in
- Retargeting: Cookie your target audience, then buy impressions for those same users on OpenX Market
Find quality inventory:
- Both large and niche publishers across the world supply ad space to the OpenX Market direct from their OpenX ad server
- Get first look at primary ad inventory supplied directly by sellers
Find large audiences:
- Reach large audiences, or target very specific niche audiences at scale
- Reach up to 400M+ unique visitors globally and 150M+ unique visitors in the US
Target your best prospects:
- Buy the audience segment that exactly matches your campaign target
- Target the most responsive consumers based on their past web behavior
- Use default targeting options include geo and domain
- Leverage your own data to target your own custom segments, for example retargeting users who have abandoned their shopping carts
- Target mobile users by O/S, device type, carrier, and GPS radius
Take complete control:
- Bid to appear only on the websites you want, when you want
- Only pay what each impression is worth to you
- Use real-time bidding; you set the bid price at the instant an ad request comes in
Pay the right price:
- Bid what the inventory is worth to you
Get complete transparency:
- Know exactly where your ads are shown, and at what cost
- View impressions, clicks and costs (total and eCPM) by placement, campaign and creative in real-time
Who advertises with OpenX Market?
OpenX Market is an ad exchange where buyers such as ad networks, agencies, demand side platforms, supply side platforms, yield optimizers and brands purchase the inventory of quality website publishers. Inventory on OpenX Market works well for both branding and performance campaigns.
Why buy inventory on OpenX Market?
OpenX has aggregated a massive pool of desktop, video, and mobile inventory so you can reach audiences across 350M global unique visitors and 180 million US unique visitors. Laser target your audience on top publishers like LA Times, Earthlink, Time.com, and IMDB.
Setting up campaigns is quick and easy. Plus bidding, reporting and billing is all managed centrally so you just write one check once per month.
How does it work?
When you buy inventory on OpenX Market, you specify the target audience, the website content, and what you're willing to pay. For example, one advertiser may target people in Texas when they visit a football news site. This advertiser can set a frequency cap, choose the browser type, and even find users that they’ve tagged with cookies previously.
The advertiser then submits CPM bid for these impressions. OpenX Market holds auctions for these impressions, and buyers with the highest bids above the floor price win.
OpenX also supports real-time bidding, where buyers dynamically set their bid prices for impressions based on their value—and can adjust pricing in real-time based on ad performance.
There are no fees to join OpenX Market. While we do require an initial deposit, we will refund this deposit if you decide to close your account, or we can apply it to your media purchases.
How do you get started?
While OpenX Market is a self service exchange, to get access you need to set up a new account with an account manager. This account manager will collect your deposit, help you sign terms and conditions, and review your ad tags. The ad tag review process protects publishers from malware and inappropriate advertising content. Click here to inquire about an OpenX Market account.
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