The Fundamentals of People-Based Marketing Whitepaper

June 10, 2020

This whitepaper will explain the reasons behind the rise of people-based marketing, the fundamentals that make up this effective marketing strategy, and how people-based marketing on the open web helps marketers drive return on ad spend (ROAS). 

Learn more about the 3 pillars of people-based marketing and how OpenX’s OpenAudience solution enables People-Based Marketing across the Open Web:

  • Identity
  • Permissions
  • Context

Download the Whitepaper

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