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Press Release

OpenX Acquires Breakthrough Supply-Side Platform LiftDNA

Combination now offers the first complete ad management platform enabling publishers to maximize revenue across all classes of buyers: Guaranteed, Ad Networks, DSPs and Exchanges LOS ANGELES, February 27, 2012 OpenX Technologies,…
Press Release

OpenX To Add Fifth Data Center As First Fully Integrated SaaS Platform For Digital Advertising Scales Rapidly

…currently founder and chief executive officer of VertiCloud, Inc., a Big Data PasS provider. “Recently, for example, I’ve talked to many companies using Hadoop for a variety of applications, comparing…
Press Release

OpenX and Purch Expand Header Bidding Partnership

…commerce transactions annually. Purch is a high-growth, privately held company with more than 350 employees and offices across the U.S. and Europe. For more information on Purch, visit www.purch.com. About…
Press Release

OpenX Mobile Business Grows 191% Year-Over-Year

…DSPs. With more than half of the company’s total traffic now coming from mobile web or app inventory, OpenX is definitively a mobile-first company. “With mobile an increasingly important avenue…
News

The Missing Step in Reaching GDPR Compliance: Privacy Shield

With a little more than two months until the European Union’s General Data Protection Regulation (GDPR) goes into effect, only 6 percent of North American companies are fully prepared for the regulation….
News

Combating Fraud and Poor Ad Quality Must Be on the Front Burner at Advertising Week

When advertising leaders gather in New York City for Advertising Week later this month, the one issue topping every publisher and brand priority list must be the need for a…
News

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published…
News

OpenX Now Open For GDPR Business, Guarantees 100% Compliance

OpenX this morning said that effective January 18, 100% of the inventory listed on its exchange will be compliant with the European Union’s General Data Protection Regulation (GDPR), months ahead…
News

Behind the screens: An inside look at the tech stacks these LA companies use

Building a successful tech company requires skill, dedication and perseverance, but ultimately, no startup can make it big without having the right technical foundation in place. Read the Full Article…
News

Never settle: 5 LA tech companies where you can shine

The hunt for your next career opportunity can be taxing, but once you find the right fit, everything else falls into place. And when you do find that right company…
News

The average lifespan of an ad tech company is just 6 years

Archie Sharma, OpenX’s director for corporate strategy, pooled the PitchBook database and public findings on the number of ad tech companies founded each year, plus the total number of exits (through IPO,…
News

Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth…