July 25, 2012
OpenX To Add Fifth Data Center As First Fully Integrated SaaS Platform For Digital Advertising Scales Rapidly
Real-Time Bidding Exchange, Yield Optimization and Ad Serving products experience major global growth
LOS ANGELES, July 25, 2012 OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced that it will open its fifth data center to support the approximately 5,000 publishing clients worldwide that rely on its Software-as-a-Service platform. To support the more than 1,000,000 bids per second at peak that it handles in its Real-Time Bidding exchange, OpenX Market, the Company currently operates data centers in Los Angeles, Virginia, Amsterdam and Tokyo. The newest data center is expected to come online during the third quarter of 2012 and will be located in Chicago. In 2011, OpenX served one trillion ads and anticipates being at 300% of that rate in 2012.
OpenX’s platform has three products: OpenX Market, OpenX Enterprise, its ad serving software, and OpenX Lift, its recently acquired and fully-integrated yield optimization solution. During the past year, OpenX has experienced tremendous global growth across each product. The newest data center is necessary to handle the current volume of ad transactions OpenX processes while also anticipating continued future growth. In addition to being the company’s fifth data center overall, the Chicago facility will be the second data center OpenX has opened within one year. By the end of 2013, the company expects to have an additional four data centers at strategic locations around the world.
“Innovative technology requires an innovative performance architecture to power it,” said Michael Todd, chief technology officer, OpenX. “In addition to enabling our clients to make more money through more localized data capacity, OpenX’s technology infrastructure is also helping our own business scale at a phenomenal rate. By year’s end, we will be able to handle more than one trillion transactions per month.”
OpenX designs, installs and operates all of its own servers, currently totaling in the thousands. The technology team that architects the OpenX infrastructure includes members from some of the Internet’s leading tech companies, including Google, Yahoo!, Symantec and Oracle.
“When it comes to building and operating infrastructure at global scale, OpenX is punching out of its weight class!” said Raymie Stata, former chief technology officer, Yahoo!, currently founder and chief executive officer of VertiCloud, Inc., a Big Data PasS provider. “Recently, for example, I’ve talked to many companies using Hadoop for a variety of applications, comparing the broader state of the i