Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according to The Future of Programmatic, published by the World Federation of Advertisers (WFA), published last Friday (9 February).
NEWS
Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
Explore More News
-
Learn more: ‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?
-
Learn more: Citing Supply-Side Intel Gains, Buyers Push Past Cheap ReachCiting Supply-Side Intel Gains, Buyers Push Past Cheap Reach
-
Learn more: Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
