Philly.com

Philly.com

OpenX Bidder Becomes Philly.com’s
“2nd Best Salesperson”


Summary

2X growth on OpenX CPMs.

300% increase in PMP as part of programmatic revenue mix.

Ability to benchmark direct-sold rate cards.

Coordinated revenue lift on non-OpenX inventory.

How OpenX Bidder Becomes Philly.com’s “2nd Best Salesperson”

 

Publishers often think of direct sales and programmatic sales as two separate entities, an old-school philosophy that limits unlocking their maximum revenue potential. Philly.com optimized OpenX Bidder to compete for all inventory, resulting in overall ad revenue increases and a better understanding of the true value of their ad inventory.

Driving Superior Monetization

Quality. Experience. Scale. Technology.


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