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OpenX + MediaMath Header Bidding Case Study
OpenX and MediaMath teamed up to put header bidding to the test for the buy side. Using data, we uncover the benefits of header bidding for buyers.
Does Header Bidding actually increase reach for buyers?
Header bidding is popularly known as the integration on the publisher’s page that exposes each impression to programmatic demand before the publisher’s ad server is called. It’s often been considered a supply-side tool, helping publishers create more competition and understand the true value of their inventory.
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