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How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile App
Liftoff has leveraged the power of programmatic with OpenX in order to engage and attract the right users by utilizing opt-in video. They’ve found that by allowing the consumer to interact with the ad on their terms, the ad provides a more positive user experience which translates to better conversions and performance. Read the case study to learn more!
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