Supply-side platforms are transforming, said Michael Guzewicz, VP of strategic partnerships at OpenX, speaking on a panel about the evolution of SSPs at an identity event hosted by ID5 in New York City last week.
NEWS
SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’
Explore More News
-
Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
-
Learn more: B2B Marketers Reevaluate How They Engage Their AudiencesB2B Marketers Reevaluate How They Engage Their Audiences
-
Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”
“I don’t think that the term SSP will exist in the way that it exists today in a few years”
