According to a new report from eMarketer, the retail industry’s investment in mobile advertising is expected to rise 23.6 per cent in 2018 to $16.3bn (£12.4bn). This amounts to nearly 70 per cent of retailer’s digital ad spending. Mobile advertising is increasingly being relied upon as a way to reach and engage customers. Part of this growth and investment can be credited to the rise of mobile video, and rewarded video.
Rewarded video ads will continue to dominate through 2018
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