According to a new report from eMarketer, the retail industry’s investment in mobile advertising is expected to rise 23.6 per cent in 2018 to $16.3bn (£12.4bn). This amounts to nearly 70 per cent of retailer’s digital ad spending. Mobile advertising is increasingly being relied upon as a way to reach and engage customers. Part of this growth and investment can be credited to the rise of mobile video, and rewarded video.
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Rewarded video ads will continue to dominate through 2018
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