Archives: newss
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OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
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Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign
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The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
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AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
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The Major Themes from Advertising Week New York 2025
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Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025
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Finalist: Amanda Forrester
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Finalist: Stacy Bohrer
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SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI
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‘AI isn’t the threat. It’s the mirror’: Reflections from Adweek New York
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Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
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Learn more: WTF is containerization?
WTF is containerization?
