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Plotting the Future of the Open Web in 2026
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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
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OpenX redraws the SSP-agency relationship
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OpenX’s Erika Loberg: Race to Bottom CPMs Threatens Premium Content Creation
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Why the Supply-Side Needs to Prioritize Performance Over Scale
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Buyers’ Perceptions of Programmatic Are Reshaping CTV
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OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
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Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign
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The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
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Learn more: Why Georgia-Pacific bet the future of programmatic on supply, not demandWhy Georgia-Pacific bet the future of programmatic on supply, not demand
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Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
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Learn more: The End Of Head-In-The-Sand Children’s Privacy PracticesThe End Of Head-In-The-Sand Children’s Privacy Practices


