Buyers’ Perceptions of Programmatic Are Reshaping CTV

As Erika Loberg, Global Head of CTV at OpenX, shared with Video Week, collaboration across the ecosystem is transforming how buyers view programmatic CTV in EMEA. Leading the way in the region is TV by OpenX, driving greater trust, transparency, and maturity by removing resellers and correctly categorizing CTV inventory. As a result, buyers across the UK, France, Germany, and beyond are growing more confident in investing — and paying higher CPMs — for truly premium inventory.

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