“Buyers are no longer thinking of SSPs as just pipes. They’re thinking about them as a way to make their programmatic media buys smarter and better, and in many situations more efficient and able to drive better performance.” — Matt Sattel, President of OpenX
NEWS
OpenX redraws the SSP-agency relationship
Explore More News
-
Learn more: The Programmatic Auction Is Changing In Real Time – Here’s HowThe Programmatic Auction Is Changing In Real Time – Here’s How
-
Learn more: How Publicis’ purchase of LiveRamp impacts adlandHow Publicis’ purchase of LiveRamp impacts adland
-
Learn more: Future of Marketing Briefing: The brands winning at AI started with process not tech
Future of Marketing Briefing: The brands winning at AI started with process not tech
