Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign

McDonald’s saw substantial performance gains in a recent campaign powered by a new integration between OpenX and Attain. The partnership enables advertisers to measure real-time sales lift, incremental ROAS, and new customer acquisition with attribution accuracy “comparable to walled gardens, which has long been a priority.” By combining Attain’s live purchase data with OpenX’s proprietary identity graph, the collaboration simplifies programmatic buying, reduces inefficiencies, and delivers measurable, privacy-safe results across CTV, app, and web environments.

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