The AI search crisis everyone’s talking about at Cannes is actually about brand coherence

“The brands that are ahead of this shift have realized that winning hearts and minds is not the same as being understood by AI. They’re both important, but they’re different. A campaign can build real awareness with a human audience and still be invisible, misread, or mistimed when an agent or model is doing the interpreting. That changes the job of marketing in a fundamental way.”  — Amanda Forrester, SVP, Marketing and Communications, OpenX

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