The EU’s massive new data protections go into effect on Friday. The GDPR (General Data Protection Regulation) could bring with it unprecedented fines to companies that don’t adequately protect the data of EU citizens. Doug McPherson, general counsel of OpenX, explains what’s at stake for companies that don’t comply.
NEWS
Here’s What’s at Stake for Companies That Don’t Comply With GDPR
Explore More News
-
Learn more: Finalist: AdExchanger AwardsFinalist: AdExchanger Awards
-
Learn more: New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech EraNew Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
-
Learn more: Why Georgia-Pacific bet the future of programmatic on supply, not demandWhy Georgia-Pacific bet the future of programmatic on supply, not demand
