December 15, 2015
Great Expectations: The Economic Argument for Quality in Advertising
Programmatic advertising is the engine that powers free digital content. In less heady terms, programmatic advertising is the heavily automated process of buying and selling digital ad space. Often described as the future of online advertising, global programmatic ad spend will hit $14 billion this year, and is projected to grow rapidly over the next four years to nearly $37 billion by 2019.