October 18, 2018
The Fragmented CTV Environment: Putting All the Pieces Back Together
Today’s column is written by Archie Sharma, senior director of corporate development and strategy at OpenX.
Cable companies have historically dominated the TV advertising market, and through M&A over the last decade the industry is now led by a few TV giants – AT&T, Verizon, Comcast and Charter – that control most TV advertising. And, with AT&T’s acquisitions of DirecTV and Time Warner, their power is even clearer.