Dodge’s social media series likely aims to reach young adults in the market for a car who also watch less TV than older generations and tend to consume more media on smartphones and tablets. Millennials spend five-times longer on a mobile device than they do watching live TV, and more than a third of the group spends at least six hours a day on a smartphone, according to a Harris Poll survey on behalf of OpenX.
Dodge revs up social series for Christmas
Explore More News
-
Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
-
Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
-
Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
