“It’s clear that we need to take some action to clean up the CTV advertising ecosystem. How do we do that? To ensure future success, we need to eliminate a lack of transparency, low-quality inventory, or questionable metrics – in other words, we need to demonstrate efficiency and efficacy.” Geoff Wolinetz, SVP, Publisher and Demand Platforms
Byline: Despite the Boom, Biddable CTV Has Some Big Problems to Address
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