April 4, 2024

Byline: Despite the Boom, Biddable CTV Has Some Big Problems to Address

“It’s clear that we need to take some action to clean up the CTV advertising ecosystem. How do we do that? To ensure future success, we need to eliminate a lack of transparency, low-quality inventory, or questionable metrics – in other words, we need to demonstrate efficiency and efficacy.” Geoff Wolinetz, SVP, Publisher and Demand Platforms

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