OpenX Unlocks the Power of Video in LATAM with Curated CTV and Premium Video Packages

This new offering taps into Latin America’s rich video culture and passion for sports and entertainment, driving performance at scale across devices and environments.

MEXICO CITY, Oct. 29, 2025 – OpenX Technologies, Inc., a global leader in omnichannel supply-side solutions, today announced the launch of a powerful new video-focused offering tailored for the rapidly growing Latin American (LATAM) digital advertising market. The curated suite enables advertisers to activate high-performing video campaigns across CTV, OTT, and OLV with precision, transparency, and scale.

LATAM’s deep-rooted video culture has positioned the category for explosive growth. CTV, in particular, is dominating viewership in markets like Mexico, where ad-supported streaming services are driving high adoption rates and reshaping the media landscape. Sports remain a key driver of engagement: in Mexico, 1 in 10 fans over 18 watch live sports daily and nearly half tune in weekly, while Brazil shows even stronger engagement with nearly 1 in 5 watching daily. 

With this specialized offering, OpenX helps advertisers tap into LATAM’s rapidly maturing video landscape through easy-to-activate deal IDs available across all major DSPs. Built for both scale and performance, the packages are designed to support a variety of campaign objectives, including brand awareness, customer acquisition, and video completion rates.

OpenX has partnered with a growing roster of premium publishers across LATAM including CanelaTV, Sling, Tastemade, Tubi, Univision, Vix, and Xumo. By working directly with top-tier regional media owners, OpenX is able to offer advertisers unparalleled transparency, reach, and performance. 

As a result, advertisers can now unlock the full potential of LATAM’s video ecosystem using OpenX’s advanced curation capabilities. With major international soccer events around the corner, these curation capabilities will unlock sports audiences in the region, and our premium inventory of pre- and post-game content will bring advertisers closer to sports fans at exactly the right time. 

“OpenX’s curated video solutions align perfectly with Xumo’s commitment to delivering premium, brand-safe content to audiences across every screen,” said Nicole Malitz, Director of Programmatic Partnerships at Xumo. “This partnership makes it easier than ever for advertisers to tap into the excitement of live sports and culturally resonant storytelling throughout Latin America.”

Dynamic video solutions include:

• Broadcast-quality CTV inventory: Access brand-safe apps and channels anywhere your audience is watching. 
• Stream Anywhere (OTT): Reach audiences across any device, like web, mobile, and CTV, with seamless cross-platform targeting.
• Premium Video: Scale video efforts with curated access to high-quality OLV inventory, including on mobile devices.

“Latin America’s video-first culture deserves the same level of innovation, transparency, and performance that other markets receive,” said Michelle Feerman, Senior Sales Director at OpenX. “We’re bringing together the best of premium video supply and performance-driven deal curation to help brands reach engaged audiences across every screen, without compromising scale or results.”

About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.