News

Page 24

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WTF is Programmatic Guaranteed?

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Programmatic Direct on the March

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OpenX Expands Executive Team, Hires Chief Financial Officer And Chief People Officer

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Header Bidding Surfaces Value Of ‘Every Single Impression’

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Header Bidding Without the Header, Mobile In-app

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Why Real-Time Guaranteed Will Release Publishers from the Programmatic Trade-Off

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OpenX’s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic

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OpenX, Meredith Local Expand Partnership with Header Bidding

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Tech Companies Reign in Business Journal’s List of Best Places to Work

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CarGurus Shifts Its Programmatic Business Into High Gear

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OpenX Tops Pixalate’s Global Seller Trust Index

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The average lifespan of an ad tech company is just 6 years