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Plotting the Future of the Open Web in 2026

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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026

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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer

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OpenX redraws the SSP-agency relationship

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OpenX’s Erika Loberg: Race to Bottom CPMs Threatens Premium Content Creation

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Why the Supply-Side Needs to Prioritize Performance Over Scale

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Buyers’ Perceptions of Programmatic Are Reshaping CTV

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OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’

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Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign

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The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

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AWS’ RTB Fabric marks a new front in the battle between Amazon and Google

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The Major Themes from Advertising Week New York 2025