OpenX’s Erika Loberg: Race to Bottom CPMs Threatens Premium Content Creation

“The fundamental disconnect between buyers and sellers on how CTV should be bought and sold really lies in how we’re categorizing it in these different ways. … Those challenges and those differences is how do we meet in the middle and give the benefit of both sides but allow you to transact in a way that makes everyone comfortable: the publisher side and the buy side getting what looks and feels good to them and what they want and need.” — Erika Loberg, Global Head of CTV at OpenX

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