News
October 27, 2025
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
“[Amazon is] working to abstract a bunch of the complexity that’s involved in running something in the RTB space… If it’s successful, I assume it will put pressure on Google to do something similar. Cloud is all about removing the barrier to entry, whether it be scaling up AI solutions, real-time integrations, and this is another step in that direction of making it easier for people to innovate in the RTB space.” — Joel Meyer, SVP of Engineering at OpenX
