May 28, 2014
Web and Mobile Advertising Technology Leader OpenX Appoints Tish Whitcraft as Chief Customer Officer
Industry Veteran Brings More Than 20 Years of Leadership Experience to Newly Created Role
LOS ANGELES, May 28, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the appointment of industry veteran Tish Whitcraft to the newly created role of chief customer officer. In the new role, Whitcraft will lead OpenX’s partner services team, including all of the Company’s support, sales engineering, and customer operations, and will also be responsible for the overall monetization growth and success of the Company’s partners. Whitcraft will become a member of OpenX’s executive team and will report to Company president, John Gentry. The appointment is effective immediately.
“As OpenX continues to accelerate our growth and increase the thousands of publishers and app developers who depend on our products for revenue maximization, the need to ensure the excellence of the OpenX customer experience has never been more important,” said John Gentry, president, OpenX. “With her deep operational experience and extensive background managing customer experience at some of the world’s largest media companies, Tish brings a unique perspective and skill set to OpenX, and we’re thrilled to have her join the leadership team.”
As chief customer officer, Whitcraft will be at the center of managing OpenX’s publisher experience. She will play an ongoing role in delivering on OpenX’s constant commitment to maximizing publisher revenue and to providing positive, proactive experiences for every partner.Whitcraft will also oversee new product rollouts and implementation for the publishers and app developers who use any part of the OpenX platform, including its ad exchange, ad server, and supply side platform.
Whitcraft comes to OpenX with more than 20 years of experience building and leading innovative, customer-driven ecosystems. Before joining OpenX, Whitcraft was chief customer officer at Tagged, a social discovery network with 300 million members, for which she ran all business operations, including product, advertising, sales, and customer experience and led the company’s transition to mobile first. Prior to Tagged, she was senior vice president, customer experience and operations, at MySpace/Fox Interactive Media, where she played a key role in transitioning that company from its origins as a social network to its emergence as a media and entertainment-distribution platform. At MySpace, Whitcraft had full responsibility for the global user experience across all products, leading a team that supported more than 250 million users. Previously, she was vice president, customer care and operations, at Yahoo! where she led all global customer operations for that company’s 850 million user base in 48 markets and 68 product categories, including contact center operations, customer technology, customer experience, customer experience vision and strategy, and a team of more than 3,600. Whitcraft holds a B.S. in Business from California State Polytechnic University.
“The combination of OpenX’s impressive growth, innovative products and dynamic leadership team have driven it to its position at the forefront of digital advertising and I’m excited at the opportunity to help grow the business,” said Tish Whitcraft, chief customer officer, OpenX. “There are few businesses that offer billions of opportunities every day for companies to connect with potential customers in very focused, effective ways. OpenX has built one of the world’s most innovative and data driven advertising platforms to enable scalable, programmatic buying and selling across desktop and mobile. OpenX’s fast transition to becoming a true multiscreen platform is especially exciting and represents an important part of the Company’s bright future in which I’m eager to participate.”
OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive technology platform for publishers that includes one of the first and largest programmatic ad exchanges, a next generation supply side platform and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Limited.
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