2017

Press Release

Programmatic Direct at OpenX Grows Over 500%

OpenX, a global leader in creating programmatic advertising marketplaces, today announced significant growth in its programmatic direct business. OpenX programmatic direct revenue grew over 500% year-over-year and saw the addition of over 200 new publishers in the same time frame. Over the last year, programmatic direct CPMs increased nearly 20% and daily spend more than quadrupled.

https://www.openx.com/company/press-releases/programmatic-direct-openx-grows-500/

Press Release

OpenX Welcomes Janice Rohn as Vice President of User Experience

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the addition of Janice Rohn as Vice President, User Experience. Janice will be based in the company’s Pasadena headquarters and will report to OpenX Chief Technology Officer Michael Radovancevich. In her new role, Janice will lead OpenX’s User Experience (UX) team to enhance the design and functionality of the company’s offerings for publishers and buyers.

https://www.openx.com/company/press-releases/openx-welcomes-janice-rohn-vice-president-user-experience/

Press Release

Kiplinger Selects OpenX As Primary Programmatic Direct Platform

OpenX, a global leader in creating programmatic advertising marketplaces, and Kiplinger, a leading personal finance news and business forecasting publication with over 4.5 million unique monthly readers, today announced the expansion of their partnership to begin testing Real-Time Guaranteed (RTG) on the heels of successful header bidding and private marketplace (PMP) implementations.

https://www.openx.com/company/press-releases/kiplinger-selects-openx-primary-programmatic-direct-platform/

Press Release

OpenX Grows EMEA Leadership Team

OpenX, a global leader in programmatic advertising marketplaces, today announced the appointment of Dominic Trigg as vice president, EMEA, and the promotion of Richard Kidd, commercial director, Germany, to vice president, head of business development, EMEA.

https://www.openx.com/company/press-releases/openx-grows-emea-leadership-team/

Press Release

OpenX Launches Ad Footprint to Simplify Page Performance for Publishers

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced the launch of Ad Footprint, a free tool that empowers publishers to fully optimize their desktop and mobile pages using detailed insights on the speed and performance of each page. Built by OpenX Labs, the Chrome extension is the only tool available to publishers that offers a complete view of how the advertising on their page affects performance and user experience.

https://www.openx.com/company/press-releases/openx-launches-ad-footprint-simplify-page-performance-publishers/

Press Release

Publishers Clearing House Increases Revenue 26% with OpenX

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and Publishers Clearing House (PCH), a premium digital entertainment and shopping destination, today announced the successful integration of OpenX solutions into PCH’s monetization strategy.

https://www.openx.com/company/press-releases/publishers-clearing-house-increases-revenue-26-openx/

Press Release

OpenX Strengthens Product and Technology Teams with Key Hires

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the appointment of Dipanjan Chattopadhyay as vice president of product for core exchange and Igor Polovinchik as vice president of technology operations. By bringing on Dipanjan and Igor, OpenX strengthens its ability to innovate new products and scale technological solutions for its global business.

https://www.openx.com/company/press-releases/openx-strengthens-product-technology-teams-key-hires/

Press Release

Ebony Media Selects OpenX as Programmatic Partner

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, and EBONY Media, the premiere magazine for African-American cultural insights, news and perspective, today announced a partnership to integrate OpenX Bidder into Ebony Media’s robust monetization strategy.

https://www.openx.com/company/press-releases/ebony-media-selects-openx-programmatic-partner/


2016

Press Release

OpenX Grows Presence in Japan With New Office and Expanded Team

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the opening of a new office and an expanded presence in Japan.

https://www.openx.com/company/press-releases/openx-grows-presence-in-japan-with-new-office-and-expanded-team/

Press Release

Trustworthy Accountability Group Awards OpenX with “Certified Against Fraud” Seal

OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced that it is one of the first group of companies awarded the “Certified Against Fraud” Seal from the Trustworthy Accountability Group (TAG), an advertising industry initiative created to fight criminal activity in the digital advertising supply chain.

https://www.openx.com/company/press-releases/trustworthy-accountability-group-awards-openx-certified-fraud-seal/
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