Openx Press Releases
OpenX Mobile Business More Than Doubles In First Half of 2017
OpenX, the world’s leading independent advertising technology provider, announced significant growth in its mobile business in the first half of 2017, recording 150% growth in net revenue year-over-year.
OpenX One Of The First To Receive Full TAG Certification For Commitment to Quality; Fighting Fraud
OpenX, the world’s leading independent advertising technology provider, announced today that it is one of the first to be awarded full certification under the entire suite of compliance programs administered by the Trustworthy Accountability Group (TAG).
OpenX Takes Top Spot as Premium Publishers’ Leading Global Independent Ads.txt Partner
A global audit of comScore 1000 publishers’ implementation of the IAB’s ads.txt conducted through October 2017 found that more premium publishers had selected OpenX as a preferred seller than any other independent exchange.
OpenX Strengthens Technology Leadership with CTO Hire
OpenX, the global leader in quality programmatic advertising, today announced that it has appointed Paul Ryan as Chief Technology Officer. Paul will oversee the growing technical teams at OpenX to foster the development of new, innovative programmatic technology.
OpenX Announces Acquisition of Two Technology Companies To Provide Advanced Audience and Inventory Quality Protections for Publishers Globally
OpenX, the global leader in quality programmatic advertising, today announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with total quality control over their business with the ability to maximize audience and inventory protections.
The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value
OpenX has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content.
OpenX Launches Industry’s First Transparent First-Price Auction for Programmatic Buying
OpenX today launched the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in programmatic advertising.
OpenX Delivers Advanced Mobile SDK to Market
OpenX, a global technology leader in creating programmatic advertising marketplaces that drive superior monetization, announced today that its Mobile SDK entered General Availability following strong early results for mobile app publishers. The company also shared insights from one of the world’s top entertainment applications that participated in the beta, showing significant double digit CPM and revenue increases after integrating the SDK.
OpenX Signs On As Beta Partner With Google For Exchange Bidding
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced a new partnership with Google, signing on as a beta partner for Exchange Bidding, formerly EBDA. OpenX publisher partners can now use Exchange Bidding to supplement a direct integration with OpenX Bidder, and all publishers who adopt EBDA can leverage the OpenX Ad Exchange through a single point of integration with Google.
OpenX Bidder for Apps Gains Steam, Increases Mobile App Revenue 20% for Publishers
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced impressive results following the growth of its bidder solution for mobile app, Bidder for Apps.