Openx Press Releases
OpenX Completes Technology Migration onto Google Cloud Platform
OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising
OpenX today announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, “System and methods for using a revenue value index to score impressions for users for advertisement placement.”
LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner
OpenX today announced the integration with LiveRamp® (NYSE: RAMP) and its IdentityLink and Authenticated Traffic Solution (ATS) into OpenAudience, the company’s people-based marketing solution for the open web. The move deepens a global partnership between the two industry leaders in identity resolution and people-based marketing.
New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to Overtake In-Store in Total Share of Wallet for First Time
OpenX Accelerates International Growth with Expansion into Australia, Hires Bauer Media’s Mitchell Greenway to Lead ANZ
OpenX, the world’s leading independent digital advertising exchange, today announced the official launch of operations in Australia with the hiring of advertising veteran Mitchell Greenway as director of partner services for Australia and New Zealand.
The Ozone Project and OpenX partner to increase monetisation for publisher’s digital ad inventory
The Ozone Project announces its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s self-service partner. The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers to its publishers.