Openx Press Releases
The Guardian Selects OpenX as Programmatic Partner to Maximise Inventory Value
OpenX has been selected as a programmatic partner by the Guardian to help maximise the true value of the premium publisher’s content.
OpenX Launches Industry’s First Transparent First-Price Auction for Programmatic Buying
OpenX today launched the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in programmatic advertising.
OpenX Delivers Advanced Mobile SDK to Market
OpenX, a global technology leader in creating programmatic advertising marketplaces that drive superior monetization, announced today that its Mobile SDK entered General Availability following strong early results for mobile app publishers. The company also shared insights from one of the world’s top entertainment applications that participated in the beta, showing significant double digit CPM and revenue increases after integrating the SDK.
OpenX Signs On As Beta Partner With Google For Exchange Bidding
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced a new partnership with Google, signing on as a beta partner for Exchange Bidding, formerly EBDA. OpenX publisher partners can now use Exchange Bidding to supplement a direct integration with OpenX Bidder, and all publishers who adopt EBDA can leverage the OpenX Ad Exchange through a single point of integration with Google.
OpenX Bidder for Apps Gains Steam, Increases Mobile App Revenue 20% for Publishers
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced impressive results following the growth of its bidder solution for mobile app, Bidder for Apps.
OpenX Mobile Business Grows 191% Year-Over-Year
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization, today announced significant growth in its mobile business, recording 191% growth in revenue year-over-year from Q1 2016 to Q1 2017. OpenX also added more than 75 new relationships with mobile publishers, leading app developers and mobile-first DSPs in the last year to increase both supply and demand in mobile app.
Programmatic Direct at OpenX Grows Over 500%
OpenX, a global leader in creating programmatic advertising marketplaces, today announced significant growth in its programmatic direct business. OpenX programmatic direct revenue grew over 500% year-over-year and saw the addition of over 200 new publishers in the same time frame. Over the last year, programmatic direct CPMs increased nearly 20% and daily spend more than quadrupled.
OpenX Welcomes Janice Rohn as Vice President of User Experience
OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetization for publishers, today announced the addition of Janice Rohn as Vice President, User Experience. Janice will be based in the company’s Pasadena headquarters and will report to OpenX Chief Technology Officer Michael Radovancevich. In her new role, Janice will lead OpenX’s User Experience (UX) team to enhance the design and functionality of the company’s offerings for publishers and buyers.
Kiplinger Selects OpenX As Primary Programmatic Direct Platform
OpenX, a global leader in creating programmatic advertising marketplaces, and Kiplinger, a leading personal finance news and business forecasting publication with over 4.5 million unique monthly readers, today announced the expansion of their partnership to begin testing Real-Time Guaranteed (RTG) on the heels of successful header bidding and private marketplace (PMP) implementations.
OpenX Grows EMEA Leadership Team
OpenX, a global leader in programmatic advertising marketplaces, today announced the appointment of Dominic Trigg as vice president, EMEA, and the promotion of Richard Kidd, commercial director, Germany, to vice president, head of business development, EMEA.