“What attracted me to OpenX is its ability to bring publishers differentiated demand, powered by the industry’s largest supply-side identity graph. OpenX’s supply-side targeting helps brands reach audiences they might otherwise miss, while helping publishers capture more value from their inventory.” — John Rogers, SVP, Global Publisher Development, OpenX
NEWS
OpenX Names Rogers SVP, Leads Publisher Business Development
Explore More News
- Learn more: What customer data misses—and how AI can use context to predict ad performance
What customer data misses—and how AI can use context to predict ad performance
- Learn more: When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
- Learn more: Case for and against – sticking with a Publicis-owned LiveRamp
Case for and against – sticking with a Publicis-owned LiveRamp