What customer data misses—and how AI can use context to predict ad performance

“That AI will run media buying end to end on its own sometime soon. In practice, AI is very good at narrow, high-volume decisions, like scoring billions of bid requests in real time. Agents are also getting good at turning a buyer’s intent into a campaign setup. But choosing the objective, judging brand fit and deciding which trade-offs matter are still human decisions.” — Ana Calabrese, VP, Engineering and Data Science, OpenX
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